Rethink Your Marketing
Your customers are going mobile. So should your ad dollars.
Just how are utilities getting out the word? Legacy media is important but the use mobile devices are gaining ground.
Customer Engagement
Becoming Customer-Centric
Two utilities embrace technology and innovation.
Today the rise of customer-centric technology and innovation has created a whole new set of challenges. Advances have occurred in energy efficiency, demand response, distributed solar, energy storage, and electric vehicles, as well as smart grid infrastructure and analytics. Electric utilities have two basic choices: react to the agendas of the special interests or chart a path forward to create the most value for stakeholders and customers.
Show Them the Money
Customer Connection: How to win over customers on energy efficiency.
New Research into energy efficiency, smart grid technologies and renewables will have utilities and regulators pleasantly surprised.
Electrifying Your Customer
Customer Connection: Five steps to better relations with your most important client.
Utility customers are hungry for more information and to interact with their providers. But, first, utilities need to know what problems their customers want to solve.
Architecting the Future
Consumers now are setting the agenda.
Accenture lays out the map for navigating the utility landscape, where customer engagement is the name of the game, and digital makes the rules.
Start the Conversation
The regulator’s role in a world divided by distributed generation.
A state utility commissioner urges her colleagues to begin planning now for distributed generation – before it’s too late.
Unwinding the Death Spiral
Rooftop solar, net metering, and the perils of utilityspeak.
The Sierra Club accuses utilities of trying to snuff out rooftop solar. Attorney Donald Sipe recommends RTO/ISO markets for natural gas.
The End of an Age
Survival in the new market requires embracing new technologies and practices.
New technologies are opening the utility domain to innovation and competition. Traditional utilities will shrink as outsourcing providers and competitors grow. Survival in this new market requires embracing new technologies and practices.
Social Intelligence
Harnessing the true power of social media.
Customers expect their utilities to communicate as well as other service providers. This shouldn’t be considered a burden, but an opportunity.
Customer First
Is the current regulatory compact in anyone’s best interests?
Serving customers’ needs should be a top priority for power companies, irrespective of the regulatory construct and business model. Transformation doesn’t change this basic fact, but how do we break the model without breaking the system?