When the Salt River Project (SRP) held a series of focus groups in 1994, one participant said he related to our products and services, and felt he received good value for his monthly payments....
Green Power Takes Off with Choice in Electricty
4 Edward A. Holt and Jeff Fang, The New Hampshire Retail Competition Pilot Program and the Role of Green Marketing, NREL, Topical Issues Brief, NREL/TP-260-23446, November 1997. For a copy see http://www.eren.doe.gov/greenpower.
5 Steven M. Rothstein and Jeff Fang, Green Marketing in the Massachusetts Electric Company Retail Competition Pilot Program, NREL/TP-260-23507, October 1997. Overall, 4 percent of eligible customers switched suppliers. For a copy see http://www.eren.doe.gov/greenpower.
6 The Portfolio Approach to Green Power," Presentation by Barrett Stambler and Andrea Kelly at the Third National Green Power Conference, Sacramento, Calif., June 25-26, 1998. Overall, 6 percent of eligible customers chose to switch suppliers in the first phase of the pilot.
7 Karl Rabago, Ryan Wiser, and Jan Hamrin, "Behold, the Green-e," The Electricity Journal, January/February 1998, pp. 37-45. See also http://www.green-e.org/.
8 Janis C. Pepper, "Opportunities for Wind in the APX Green Power Market(," Paper presented at Windpower '98, April 30, 1998. For a copy see http://www.eren.doe.gov/greenpower.
9 Center for Clean Air Policy, Disclosure in the Electricity Marketplace: A Policy Handbook for States. See http://www.ccap.org. See also the Regulatory Assistance Project's materials on disclosure at http://www.rapmaine.org.
10 Section 445 of Chapter 2.5 of Part 1 of Division 1 of the California Public Utilities Code as added in Senate Bill 90. For more information see also the California commission's web site at http://www.energy.ca.gov/renewables/index.html.
11 Docket No. R-00973953 of the Pennsylvania Public Utility Commission. For the full text of the Order, see http://puc.paonline.com/electric/Restruct_orders.htm.
12 "Green Pricing Tariff," Proposed changes to Section 25.251 of the Public Utility Regulatory Act of the Texas Utilities Code, Project No. 19087. See http://www.puc.texas.gov/rulemake/index.htm.
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