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Perspective

Fortnightly Magazine - November 15 1999

the consumer gives the marketer his password, it accesses the consumer's information.

The encrypted CD-ROM is a quick and cost-efficient way for utilities to supply information while protecting their customers' privacy. It provides energy suppliers with a fast, convenient way to generate price quotes. Most important, it increases customer satisfaction and confidence in deregulation. Consumers get their quotes promptly, they can comparison shop and make energy choices without delay or frustration and they feel confident that their privacy will not be abused.

Ken Cuccinelli is president of International Business Ventures, a business development consulting company. Cuccinelli is a former executive of the American Gas Association and Consolidated Natural Gas. He can be reached at kcucc@nauticom.net.

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