Money may be difficult to come by for Wall Street financiers in these dark days, but apparently not for electric transmission construction—at least so far. A rash of recent orders from FERC shows...
A rash of rate hikes around the country could have utilities facing a public-relations disaster.
control over their fate. However, he believes utilities will have to develop basic marketing capabilities related to product (or service) design, pricing, promotion, and place (or vehicle for service delivery) if these ideas are to be adopted and implemented by customers and a new customer-utility partnership established. Maybe this is what “back to basics” was all about after all.
Utilities must seize such opportunities quickly, or lose them altogether.