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The Case for Customer Centricity

Understanding consumer preferences in energy efficiency.

Fortnightly Magazine - November 2010

is essential to creating and managing customer segmentation, managing channels, enabling emerging channels, developing new products, managing campaigns and, ultimately, delivering a service model that creates and supports a strong consumer experience.

In other words, when it comes to dealing with consumers, the game is changing. Is it truly possible to drive widespread, lasting mass adoption by consumers? Undoubtedly, the answer is yes—but only for providers that take a bold, fresh, and systematic approach to reshaping their strategies and understanding, reaching, and engaging with new energy consumers.