In the near future, the majority of investor-owned electric utilities will request, and ultimately win, rate increases. What can utilities do to alter consumer perceptions of higher bills?
Dynamic Pricing and Low-Income Customers
Correcting misconceptions about load-management programs.
paper, An Experimental Comparison of Critical Peak and Hourly Pricing: The PowerCents DC Program, March 2010 , showed that low-income customers were more responsive than higher-income customers, the final results show the responses of low-income customers to be similar but slightly lower than higher-income customers (see PowerCentsDC Program Final Report, September 2010).