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Marketing & Competing

Fortnightly Magazine - June 1 1995

What EnergyOne and the industry are really starting to compete for is the elusive but often critical position in the mind of the energy buyer. Can Energy One live up to the marketing maxim that the first brand into the consumers brain almost always makes the most money? Without the widespread retail wheeling of electricity, the challenge is both tall and expensive. But it would be a mistake to assume that it cannot be done. t

James R. Pierobon counsels energy providers on strategic marketing initiatives through Potomac Communications Group, Inc., in Washington, DC, and Houston, TX.

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