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Perspective

Fortnightly Magazine - October 15 1995

wholesale?

(Will you sell more or less to other utilities and power brokers?)6. How competitive is your company?

(Where would you rank in terms of thermal efficiency, environmental emissions, capital and operating costs, and per-employee output?)7. What is your company's value to shareholders?

(Give three good reasons to buy your stock, as opposed to an S&P 500 index fund or 10-year Treasury bonds.)8. What is the financial condition of your company?

(How reliable have your internal financial projections been over the last five years?)9. Which parts of your company's business are most viable?

(Rank the profitability of the generation, transmission, and distribution segments of your business with an eye to future disaggregation.)10. How will you make money after deregulation?

(Banking, railroads, trucking, airlines ... many of those entities ran aground when government lifted monopoly rules. How will you avoid their mistakes?)

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