In aiming to make financial statements more meaningful, will FASB instead make them indecipherable?
By mid-summer, a total of 123 companies had cranked out some 574 pages of comments,...
go ahead and incorporate the data they already have into an initial
customer intelligence system. As this system is
applied to marketing program analysis and stra- tegic marketing, new data needs will become clear and the system will evolve to uniquely support each utility's view of its role in the evolving competitive industry. t
Jerry Jackson is president of Jackson Associates, a Chapel Hill, NC, consulting and software development firm that provides energy modeling and customer intelligence software to the electric utility industry. Jackson Associates end-use models, CEDMS and REDMS, are widely used for energy forecasting and DSM analysis. MAISYO is a new market analysis and customer intelligence system.
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