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Marketing & Competing

Fortnightly Magazine - November 1 1995

go ahead and incorporate the data they already have into an initial

customer intelligence system. As this system is

applied to marketing program analysis and stra- tegic marketing, new data needs will become clear and the system will evolve to uniquely support each utility's view of its role in the evolving competitive industry. t

Jerry Jackson is president of Jackson Associates, a Chapel Hill, NC, consulting and software development firm that provides energy modeling and customer intelligence software to the electric utility industry. Jackson Associates end-use models, CEDMS and REDMS, are widely used for energy forecasting and DSM analysis. MAISYO is a new market analysis and customer intelligence system.

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