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Today's Data is Tomorrow's Service

Fortnightly Magazine - December 1995

it will likely come in cost-effective stages supported by solid marketing data.

We should keep in mind that no one has yet made a solid business case for what services will ultimately flow on the information superhighways of the future. Tomorrow's cost-effective network solutions for residential, commercial, and industrial markets demand that we roll up our sleeves and analyze the data available today. t

Rob Neilson is vice president of marketing for Itron, Inc.

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