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"Virtual Utility" Aims for Savings

Fortnightly Magazine - June 1 1997

Strategic Energy Ltd. has premiered a "Virtual Utility," allowing electric consumers to shop nationwide for the best-priced power. Strategic Energy's control center will allow it to access real-time energy information and travel the grid to find available electricity.

"This is the beginning of the end of increasing electric rates for consumers nationwide," said Rick Zomnir, president of Strategic Energy Ltd. "Through the power supply coordination service, we intend to provide consumers across the country with control over what has traditionally been a burdensome, inflexible cost." Zomnir noted that Strategic Energy plans to aggregate end-users to help maximize cost savings.

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