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Frontlines

Fortnightly Magazine - July 15 1997

service?

GUARRIELLO: It's not necessarily that we're going to be low-cost, I don't want to say that we are the low-cost producer of anything, but that we are bringing to the market a product that the consumer can believe in.

EDITOR: How would you differentiate your brand from Enron? Is there a difference?

GUARRIELLO: Yes, we're very different. Enron has no local, retail experience. EnergyOne is co-branded with the local utility--the company that consumers in any particular area have dealt with and have known for years. Someone they know and trust.

Editor

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