Public Utilities Reports

PUR Guide 2012 Fully Updated Version

Available NOW!
PUR Guide

This comprehensive self-study certification course is designed to teach the novice or pro everything they need to understand and succeed in every phase of the public utilities business.

Order Now

Green Power Marketing

Fortnightly Magazine - December 1997

Wiser and S. Pickle, Green Marketing, Renewables and Free Riders: Increasing Customer Demand for a Public Good, Lawrence Berkeley National Laboratory: lbnl-40632, Berkeley, Calif., 1997. The report is available free at

5For a review of green pricing and initial utility efforts to target the green consumer, see K. Baugh, et al. "Green Pricing: Removing the Guesswork," Public Utilities Fortnightly, August 1995.


Articles found on this page are available to Internet subscribers only. For more information about obtaining a username and password, please call our Customer Service Department at 1-800-368-5001.