For-profit energy efficiency programs are coming. Duke Energy proposes to align the interests of shareholders and retail customers within an expanded least-cost approach. Convincing regulators...
Green Power Marketing
Wiser and S. Pickle, Green Marketing, Renewables and Free Riders: Increasing Customer Demand for a Public Good, Lawrence Berkeley National Laboratory: lbnl-40632, Berkeley, Calif., 1997. The report is available free at eande.lbl.gov/EAP/UPP/index.html.
5For a review of green pricing and initial utility efforts to target the green consumer, see K. Baugh, et al. "Green Pricing: Removing the Guesswork," Public Utilities Fortnightly, August 1995.
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