As the U.S. electric power industry unbundles, the industry and its regulators grapple with two big questions concerning the degree to which distribution services should be unbundled. First, what...
Green Power Marketing
Wiser and S. Pickle, Green Marketing, Renewables and Free Riders: Increasing Customer Demand for a Public Good, Lawrence Berkeley National Laboratory: lbnl-40632, Berkeley, Calif., 1997. The report is available free at eande.lbl.gov/EAP/UPP/index.html.
5For a review of green pricing and initial utility efforts to target the green consumer, see K. Baugh, et al. "Green Pricing: Removing the Guesswork," Public Utilities Fortnightly, August 1995.
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