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Advertising & Branding: Are Utilities Getting It Right?

Fortnightly Magazine - January 15 1998

the withdrawal pleased the Edison Electric Institute, a spokesman says that the adopted plan is still "too restrictive," will "hobble true, effective competition," and should not be viewed as a national model for other states' restructuring initiatives.

The utilities were required to file their implementation plans with the CPUC by Dec. 31, 1997. The CPUC is putting together penalties for violations. It intends to adopt strict penalties, which may include revocation of an affiliate's registration or a ban on acceptance of new customers for a specified period.

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