The Internet: Tomorrow's Solution Today
the existence of Web-based energy companies, utilities continue to face important challenges in using the Internet. One of these is to obtain the support of regulators who are less accustomed to Internet time. Even in this arena, however, progressive thinkers are making it easy for residents and small businesses to obtain the benefits of competition. For example, regulators in Nevada and Pennsylvania and legislators in California specifically allow for customer sign-ups over the Web.
The Internet is causing the greatest transformation of our economy since the Industrial Revolution. Continuing efforts to expand its use are necessary to ensure that the "new economy," including the deregulated energy industry, is more efficient and consumer-friendly than ever.
Chris S. King is chief executive officer for Utility.com Inc., an Internet-based energy retailer.
* Wolak, Frank, and Patrick, Robert H., "The Impact of Market Rules and Market Structure on the Price Determination Process in the England and Wales Electricity Market," June 1996.
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