Let customers choose their own billing format.
The information-management and transaction-cost problems facing deregulated markets are familiar to me. They describe precisely the same barriers I was trying to overcome when I founded Utility.com Inc., an entirely Internet-based energy service provider.
The Internet offers an especially powerful tool for customer service. With deregulation, customers face an enormous learning curve. Not only can they now choose their electric company, but they also must become familiar with new terminology and concepts.