Are utilities ready to really engage customers, and get them to care about more than just whether the beer stays cold? Or will we turn our focus away from customers, because we don’t know how to...
Fortnightly: A New Frontier
Presenting a new look and new editorial content for 2003.
In this Jan. 1, 2003, issue, Public Utilities Fortnightly magazine takes pause in this column from its energy industry commentary to tell readers about several important developments at the magazine.
In its 70-year history, Fortnightly has built its reputation on seeking out the truth through its investigation and understanding of events and issues, by being a place for knowledge and scholarship, and a medium for intellectual discourse within the energy industry. These values are at the heart of the magazine.
Furthermore, as the energy industry has continued to grow and evolve, so has the amount of information and analysis that our readers require. It has also been a Fortnightly tradition to respond to our readers changing needs, to pursue new frontiers.
That is why we felt it was time to update our look and our editorial offerings to reflect what is now a vastly modern and more complex energy industry. We have identified three critical areas in which our readers need dedicated coverage in all 22 issues of the magazine. The magazine introduces three new departments:
1) Business & Money: Dedicated to in-depth business analysis and financial information affecting energy companies. With the Enron bankruptcy and the ratings downgrade of several energy companies, as well as accounting scandals, now more than ever, energy executives need business intelligence. From corporate strategy to banking and management issues, Business & Money will keep you informed in every issue. In this issue, B&M investigates how under-funded pensions due to the economic downturn may hurt growth prospects for some utilities in 2003. Furthermore, the Business New Bytes section keeps track of the movers and the shakers within the industry. See page 16.
2) Commission Watch: Fortnightly's legendary legal staff will keep readers informed of the legal implications and controversies surrounding the latest regulatory developments at the Federal Energy Regulatory Commission and public utilities commissions. In this first column, Bruce W. Radford, editor-in-chief, reviews the top issues surrounding FERC's Dec. 3 all-day technical conference on congestion revenue rights and investigates why the key to success for FERC's standard market design may well lie in deciding what electric industry assets are interchangeable, and what that means for regulation. See page 13.
3) Technology Corridor: Dedicated to in-depth news coverage and analysis of the emerging and constantly changing technology being developed for the energy industry. Technology Corridor will be on top of new developments in information technology systems dealing with customers, risk management and company-wide issues. In the column's debut, well-known economist John Herbert reviews the current progress of the newest energy technologies such as fuel cells, solar and microturbines to assess which technologies are ready for prime time and which are not.
Furthermore, after a year of development we present to you what we hope you'll agree is a more consistent, user-friendly magazine design, which makes the text easier to read, the magazine easier to navigate and the graphics much more inviting.
From all of us at the Fortnightly, we hope you like the new