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"The CEIDS analysis showed investment in such a communications system could be worth roughly seven times the initial expenditure," Gellings says.
Does this mean BPL is a business to bet on? Evidence suggests that at least in some utility situations, it might be.
In the short term, if a company is entering the consumer broadband arena, it should carefully evaluate the likely competitive response in its territory and anticipate the technology changes that could alter the market dynamics within a few short years.
But given the potential long-term savings that utilities could realize from a converged communications and power delivery system, companies should calculate the odds of a payoff from the broad range of enhanced utility applications-which certainly could make BPL a game worth playing.
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