Standards and technology don't reduce energy consumption, despite the claims of efficiency zealots. Real energy savings only come through behavioral change.
California's Green Gaffe
Some green-energy policies disregard the value of energy use, risking market distortion and consumer backlash.
California’s Highest Priority Resource,” p. 3, California Public Utilities Commission and California Energy Commission, August 2006 ( ftp://ftp.cpuc.ca.gov/Egy_Efficiency/CalCleanEng-English-Aug2006.pdf).
8. Some other authorities have highlighted this distinction: “ The Private Cost Effectiveness of Improving Energy Efficiency ,” Australian Government Productivity Commission, Inquiry Report No. 36, Aug. 31, 2005, Overview section.