Different customers have different wants and needs, and customer segmentation strategies can help utilities understand those differences. But what’s the best way to define customer classes? And...
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Public Utilities Reports
PUR Guide 2012 Fully Updated Version
This comprehensive self-study certification course is designed to teach the novice or pro everything they need to understand and succeed in every phase of the public utilities business.
Understanding consumers’ likelihood of engaging in smart energy behaviors.
Analytics chart a path for industry transformation.
Engaging customers will require more than TOU pricing.
Engaging the consumer takes on new meaning.
Marrying customer engagement and profits.
- Retail Resurgence
Beyond-the-meter technologies challenge the utility monopoly.
Andre Begosso et al.
Andre Begosso (firstname.lastname@example.org) is a senior manager in Accenture’s utilities strategy practice. Tim Porter (email@example.com) is a senior executive in the practice and is the retail lead for utilities. Robert Laurens (firstname.lastname@example.org) is a senior executive in the practice and is the head of strategy for utilities. The authors acknowledge the contributions of Sarah Callaghan and Curtis Bech, Accenture analyst and manager, respectively.
Traditional utilities have a long road ahead in which to play catch up.