Social networks offer substantial communications value, and utilities can no longer ignore them. A successful strategy, however, requires careful management.
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Utilities get serious about social media.
Reliability declines after 10 years of incentive regulation.
Understanding consumer preferences in energy efficiency.
Marrying customer engagement and profits.
Making efficiency programs work requires understanding real-world behavior.
- Retail Resurgence
Beyond-the-meter technologies challenge the utility monopoly.
Andre Begosso et al.
Andre Begosso (email@example.com) is a senior manager in Accenture’s utilities strategy practice. Tim Porter (firstname.lastname@example.org) is a senior executive in the practice and is the retail lead for utilities. Robert Laurens (email@example.com) is a senior executive in the practice and is the head of strategy for utilities. The authors acknowledge the contributions of Sarah Callaghan and Curtis Bech, Accenture analyst and manager, respectively.
Traditional utilities have a long road ahead in which to play catch up.