Imagine a setback thermostat programmed at the factory that the consumer couldn’t modify. Who would want this device? You could give the customer a big enough discount to get her to accept the...
Dynamic Pricing and Low-Income Customers
Correcting misconceptions about load-management programs.
paper, An Experimental Comparison of Critical Peak and Hourly Pricing: The PowerCents DC Program, March 2010 , showed that low-income customers were more responsive than higher-income customers, the final results show the responses of low-income customers to be similar but slightly lower than higher-income customers (see PowerCentsDC Program Final Report, September 2010).