Lori A. Burkhart, and Regina R. Johnson
Online services are popping up - for commodity trading, retail marketing and back-office billing. But is the Web right for every application?
A recent study by Connecticut-based META Group Inc. finds that while less than 5 percent of all utility commerce will be conducted electronically in 1999, 30 percent of customer service and retail bill payments will flow over the Internet by 2004. That prediction highlights a torrent of Web activity in recent months, from power trading online to retail solicitations to electronic customer billing and payment.