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DSM Programs Must Target Consumers, Not Just Technology

Renz Jennings, Martin Pasqualetti, Merrilee Harrigan, and Robert Boscamp

One of the great attractions of demand-side management (DSM) lies in its ability to accommodate one-stop shopping. In contrast to the traditional supply-side approach, DSM allows energy utilities to minimize price hikes and maintain environmental quality even while meeting increasing needs.

Nevertheless, some of the initial excitement has waned. For example, The Wall Street Journal reviewed 11 programs in late 1993 and found that 8 realized less than half their projected savings.

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