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We Made Light Free

As inexpensive as lighting was, twenty years ago, we’ve since made it close to free. Too cheap to meter?

Will lighting drop to a tenth of residential consumption, then below? Every use of a machine, appliance, device shrunk in its significance to the household budget.

Energy Efficiency's False Hope

Only behavioral change will reduce energy consumption.

Standards and technology don't reduce energy consumption, despite the claims of efficiency zealots. Real energy savings only come through behavioral change.