Public Utilities Reports

PUR Guide 2012 Fully Updated Version

Available NOW!
PUR Guide

This comprehensive self-study certification course is designed to teach the novice or pro everything they need to understand and succeed in every phase of the public utilities business.

Order Now

Marketing and Competing

Fortnightly Magazine - July 1 1997

effective way for a utility to find its focus. This gold rush mentality has created too reactive a climate, where caution (em and a utilities long-developed resources (em are often thrown to the wind. Abandoning these critical resources in the name of cost cutting could prove a mistake.

Given a market that is rapidly heating up with new rivals, traditional utilities have little time to make some of these investment decisions. Yet, how they make these decisions likely will affect their competitive stature into the next century. t

Fuld & Company Inc., based in Cambridge, Ma., provides competitive intelligence and analysis for the utility industry. Diane Borska is director of the firm's utility practice. Leonard Fuld is company president and author of The New Competitor Intelligence (Wiley, 1995).


Articles found on this page are available to Internet subscribers only. For more information about obtaining a username and password, please call our Customer Service Department at 1-800-368-5001.