ENERGY SERVICE PROVIDERS ARE LISTED BY THE DOZENS on public utility commission Web sites, often with direct links to the companies themselves. Even so, picking out 10 to watch for their...
Marketing and Competing
effective way for a utility to find its focus. This gold rush mentality has created too reactive a climate, where caution (em and a utilities long-developed resources (em are often thrown to the wind. Abandoning these critical resources in the name of cost cutting could prove a mistake.
Given a market that is rapidly heating up with new rivals, traditional utilities have little time to make some of these investment decisions. Yet, how they make these decisions likely will affect their competitive stature into the next century. t
Fuld & Company Inc., based in Cambridge, Ma., provides competitive intelligence and analysis for the utility industry. Diane Borska is director of the firm's utility practice. Leonard Fuld is company president and author of The New Competitor Intelligence (Wiley, 1995).
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