In March 2005, the Environmental Protection Agency (EPA) issued the final Clean Air Interstate Rule (CAIR) and Clean Air Mercury Rule (CAMR). Assessing the impact that these and other...
could be enormous, says Gale.
"There's so many different customer profiles [into which] you can segment them, a company can sell all kinds of different customer groups," Gale remarks.
Potential markets for such data also appear to be endless, he notes. "Even poor people who can't pay bills - look at the places around that do check-cashing, the liquor stores where you can cash your checks and do your Western Union check transfers - there's somebody who's willing to serve any market."