Better use of existing data is the key to enhanced revenue.
Utility automation seeks to reduce operational costs and deliver new value-added services.
The first goal is...
could be enormous, says Gale.
"There's so many different customer profiles [into which] you can segment them, a company can sell all kinds of different customer groups," Gale remarks.
Potential markets for such data also appear to be endless, he notes. "Even poor people who can't pay bills - look at the places around that do check-cashing, the liquor stores where you can cash your checks and do your Western Union check transfers - there's somebody who's willing to serve any market."