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Off Peak

Fortnightly Magazine - March 15 2000

could be enormous, says Gale.

"There's so many different customer profiles [into which] you can segment them, a company can sell all kinds of different customer groups," Gale remarks.

Potential markets for such data also appear to be endless, he notes. "Even poor people who can't pay bills - look at the places around that do check-cashing, the liquor stores where you can cash your checks and do your Western Union check transfers - there's somebody who's willing to serve any market."