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Mirror, Mirror

A rash of rate hikes around the country could have utilities facing a public-relations disaster.

Fortnightly Magazine - August 2006

control over their fate. However, he believes utilities will have to develop basic marketing capabilities related to product (or service) design, pricing, promotion, and place (or vehicle for service delivery) if these ideas are to be adopted and implemented by customers and a new customer-utility partnership established. Maybe this is what “back to basics” was all about after all.

Utilities must seize such opportunities quickly, or lose them altogether.