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Tipping Point

Industry giants start the EV revolution.

Fortnightly Magazine - June 2010

close tabs on EV drivers, too, to find out what works, what doesn’t and just how much they actually want to interact with the vehicle and utility.

“We don’t want to overwhelm drivers with too much information,” says GM’s Gross. “We’re funny consumers, all of us, and we’ve got to look at the space with a level head. What do we really want to do with these vehicles? What are the best issues on the grid to go first? Maybe it’s just getting all the wind and all the solar we can and applying it to the vehicles as they charge.”

It’s a pivotal time for both industries, and the excitement surrounding EV space is palpable on both sides. Car companies and utilities recognize that collaborating on standards was just the beginning, and that they only will be seeing more of each other in years to come.

“We’re going to get our feet wet over time,” Gross says, “and we’re going to walk deeper and deeper into that water until we can take full advantage of swimming with the utility.”

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