The notion that utilities don’t do a good job of consumer engagement is only half true. The fact is, many customers don’t want to be engaged. They just want cheap, reliable electricity, no...
Smart Pricing, Smart Charging
Can time-of-use rates drive the behavior of electric vehicle owners?
17. Ahmad Faruqui and Sanem Sergici, “Household response to dynamic pricing of electricity: a survey of 15 experiments,” The Journal of Regulatory Economics , Volume 38, Number 2, 2010, pp. 193-225, and Ahmad Faruqui and J. Robert Malko, “The Residential Demand for Electricity by Time-of-Use: A survey of twelve experiments with peak load pricing,” Energy: The International Journal , Volume 8, Issue 10, October 1983, pp. 781-795.
18. See the appendix for details of our simulation model.
19. In this paper, we abstract from the very important—and arguably the more important modeling question—of who will buy the LEAF and under what conditions. That problem is a research topic in itself, requiring a different modeling approach and data set. We hope to address it in a future paper.