Text messaging promises benefits in customer service and bill-payment efficiencies. Utilities have been slow to take up the opportunities, but successes in other industries and among European...
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Utilities get serious about social media.
that integrates social media can lead to higher customer engagement and satisfaction levels, as well as stronger relationships with local elected officials, first responders, and regulators. By adhering to strong core messaging and taking a measured, thoughtful approach, utilities can communicate effectively and efficiently with key audiences on social media.
2. “ Smartphone Ownership 2013 ,” Pew Research Center, 2013.