Utilities across the country are experimenting with various new ways to communicate with customers—from Twitter feeds to text alerts. But few utilities have figured out how to integrate new media...
Tweet, Like, and Follow
Utilities get serious about social media.
that integrates social media can lead to higher customer engagement and satisfaction levels, as well as stronger relationships with local elected officials, first responders, and regulators. By adhering to strong core messaging and taking a measured, thoughtful approach, utilities can communicate effectively and efficiently with key audiences on social media.
2. “ Smartphone Ownership 2013 ,” Pew Research Center, 2013.