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Utilities get serious about social media.

Fortnightly Magazine - November 2013
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that integrates social media can lead to higher customer engagement and satisfaction levels, as well as stronger relationships with local elected officials, first responders, and regulators. By adhering to strong core messaging and taking a measured, thoughtful approach, utilities can communicate effectively and efficiently with key audiences on social media.

 

Endnotes:

1. Editor’s note: Throughout this article, the term “social media” is used as a singular noun, referring to the entire category of Internet-based social networks and communications practices.

2. “ Smartphone Ownership 2013 ,” Pew Research Center, 2013.

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