Wisconsin Gas Co. has asked the Wisconsin Public Service Commission to approve "GasAdvantage," a pilot that would allow competitors to supply natural gas to 1,000 residential and 1,200 commercial customers starting November 1. Participating customers would have from August 1 to October 15 to choose a specific marketer to serve them for a one-year period. Wisconsin Gas will continue to transport the gas, but customers will be billed by the marketer. Wisconsin Gas proposes to develop standards of business conduct to screen potential marketers. These standards will concern credit, telemarketing protocol, customer accessibility, customer service, and customer complaint procedures. (em LB
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