Branding Ensures Brown Isn't Green on Power Products
California-based environmental and consumer groups have launched the nation's first voluntary certification and verification program for environmentally preferred electric products.
The Green-e Renewable Electricity Branding Program aims to help consumers choose environmentally friendly or "green" products. Californians soon will see promotional materials from marketers with the Green-e Program's certification on electric products that contain at least 50-percent renewable electric content.