Off Peak

Fortnightly Magazine - April 15 2000
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The power industry certainly Has been called worse things.

For months, study after study has reported dire findings that energy companies are the Rodney Dangerfields of Wall Street, that their Web sites often are nothing more than online brochures, and that energy technology is stuck in neutral. But the outlook took a turn in January when PricewaterhouseCoopers published findings that the energy industry is the second-most innovative of 26 sectors. The report, "Innovation and Growth: A Global Perspective," is based on a 1999 survey of the boards of directors at 800 organizations worldwide.

"Innovation is important because it's really the lifeblood of a corporation," according to Gerald M. Keenan, the partner at PwC who leads the energy strategy practice in the United States. "It's where growth comes from, and companies that don't grow, die."

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