Utility Advertising After Deregulation

Deck: 
Is spending as flat as the numbers seem to show?
Fortnightly Magazine - March 15 2001
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Recharge the Economy with Renewable Energy Tax Credits

1 Neal, loc. cit.; also see Beth Snyder, "Online Newspapers Helps Electric Utilities Market," , Vol. 68, No. 46 (Nov. 17, 1997), p. 58.

2 Ann Chambers, "Co-Ops Launch National Brand," , Vol. 102, No. 5 (May 1998), pp. 1-3.

3 George Sladoje, "California, One Year Later: More Winners than Losers," , Vol. 37, No. 1 (May, 1999), p. 22.

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