California Experiment: Dynamic Pricing for the Mass Market
Will the state launch a full-scale rollout of dynamic tariffs?
Will the state launch a full-scale rollout of dynamic tariffs?
A pilot program in California is putting dynamic pricing and advanced metering to the test.
The California Public Utilities Commission (CPUC) approved a Statewide Pricing Pilot (SPP) in March,1 at a cost of approximately $10 million, including metering, project planning, management, evaluation, and concurrent market research on non-pilot participants focused on customer preferences for rate options.2
The SPP has the following objectives: