The CEO Power Forum: Not all utility CEOs are created equal...
Wayne H. Brunetti
Chairman and CEO, Xcel Energy
“People have approached us to outsource our call centers to India. I’m just not going to do that. To me the face of our company is our call centers. That’s our principle contact with our customers.”
Public Utilities Fortnightly How does Xcel Energy distinguish itself from its peers?
Wayne Brunetti As you know, we have gone back to our core business … and are in the process of divesting ourselves, of virtually all of our non-electric and gas operations. Then the question becomes, where do we go from here and what do we do? Our corporate goal is to deliver a 7 to 9 percent return to our investment, [what] we believe is a low-risk strategy. We call it building the core.