Why it pays for utilities to be more efficient.
Christian Hamaker is managing editor of Public Utilities Fortnightly.
Some environmentalists labels themselves “skeptics,” or refer to themselves as “reluctant.”
Not Amory Lovins.
The consultant physicist doesn’t embrace the term “environmentalist,” choosing to emphasize his expertise in, and advocacy of, energy efficiency. He’s no moral crusader. As calls for action to address climate change have become more strident, Lovins has taken a more detached approach that emphasizes the one thing all corporations want to bolster—the bottom line.
“The whole climate debate has been spoiled by a sign error—mixing up a plus sign and a minus sign,” Lovins told Public Utilities Fortnightly.
“Most politicians express concern about the cost, burden, and sacrifice required to protect the climate, but practitioners know that climate protection is extremely profitable because it’s so much cheaper to save fuel than to buy fuel. The same is true for electricity.”