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Fortnightly Magazine - October 2009

Packaging Demand

Integrated demand offerings could be the next generation of energy management.

The market for demand-side products and services appears poised to explode. What began as separate energy efficiency, demand response and distributed energy program offerings are now coming together in integrated demand offerings. A recent poll of 400 industry professionals suggests such packaged offerings might open new opportunities for service providers while also enhancing the customer experience.

Byline: 

Thomas Brunetto

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Lighting the Way

Understanding the smart energy consumer in a down economy.

Utility customers expect their bills to get larger in the future, and they want utilities to provide tools and options allowing consumers to make their own energy choices. However, consumers might be more receptive to green-energy and dynamic pricing programs when economic conditions—and personal incomes—begin improving substantially.

Byline: 

Michael Valocchi, et al.

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Smart Grid: A Customer Challenge

Consumers hold the key to technology’s benefits.

The utility industry tends to think about smart-grid development as a technical challenge. However, smart-grid technology will fall short of its promise if utilities don’t obtain buy-in from customers. Successful utilities will actively engage customers at every stage of implementation, customizing their approach to the sensitivities and opportunities in each customer segment.

Byline: 

Robert Spencer and Mani Vadari

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