Hacking Ideas on our Energy Future
Pam Roach is CEO, and Larry Glover is Partner, at Breakthrough Marketing Technology.
PUF met with Pam Roach and Larry Glover on the sidelines at the Hackathon they developed with the American Association of Blacks in Energy, partnered with the NYU Tandon School of Engineering, National Grid and other utilities and industry organizations (including Exelon, New York Power Authority, Public Service Electric and Gas, and Con Edison). Roach and Glover were passionate in our conversation about the competing student teams hacking ideas on our energy future and as passionate about their unique approaches to understanding what drives customers facing energy choices particularly those in minority communities.
PUF's Steve Mitnick: You're both playing a major role at this AABE Hackathon. How did you get involved and what are you doing here?
Larry Glover: We've been involved in the energy industry for quite some time, and we've seen the transition from focus on energy products to focus on end user engagement. AABE [American Association of Blacks in Energy] is our client and we talked to them about new ways to bring innovation to the industry. We used our experience with Hackathons, to build a program specifically for AABE.
We've modeled it after some of the better Hackathons that have been done around the country. We started building Hackathons with another colleague of ours at MIT.