Cause the Power You’re Supplyin’

Deck: 

It’s Electrifying

Fortnightly Magazine - April 2019
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For many utilities, energy efficiency initiatives gained significant momentum during the great recession from 2008 to 2012. Consumers were open to the new technologies, a wave of new products and demand-side management programs that helped them to easily save energy and money.

Today, new energy services including beneficial electrification are gaining momentum, according to representatives from several utilities who presented at the Association of Energy Services Professionals Annual Conference that took place in January in San Antonio. Electrification was seen by many at the conference as a viable strategy to meet both revenue targets and carbon-emission reductions.

Electrification loosely defined is the shift from any non-electric source, think fossil fuels, to electricity at the final point of consumption. And it's more than your neighbor's Tesla. Electrification can take place among entire commercial fleets, lawn equipment, aviation services, agriculture equipment, forklifts, and refrigeration equipment, to name just a few.

But electrification does not come without its own set of risks and challenges, and the term beneficial electrification addresses in a more holistic sense the corresponding issues that utilities face.

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