Neara
Rob Brook is General Manager-Americas at Neara.
Look out America, there is a new name in the energy and utilities industry that you need to know. Well, you may know it already if you've been hanging out down under in Australia, where this company is based.
America meet Neara. Neara explains itself as a cloud based enterprise platform making the most complex analysis, design, and application accessible at every level of the infrastructure industry.
Resiliency of critical infrastructure comes into play via use of a digital twin. To unpack the beauty of all that and Neara, PUF sat down with Neara's General Manager-Americas, Rob Brook, who is known in America, with an illustrious career here already. Take note of this discussion and the company that you will be hearing much more about.
PUF's Steve Mitnick: You're establishing Neara now in North America. It's a recognized company focused on digital twinning entire grids in other parts of the world. First, talk about what Neara has been doing with the utility industry outside the U.S.
Rob Brook: We established a U.S. presence this past summer. It started how most organizations begin, by contacting utilities and establishing relationships. While we're new to the U.S., Neara itself was formed in Australia five years ago.