Marina Donovan is VP of Global Marketing and Public Affairs at Itron.
The energy and utilities industry as known in modern times could not have developed nor exist without data. That data streaming in will help overcome unprecedented challenges faced by the sector today. It sounds simple but it's not.
The key is making strategic use of staggering amounts of data, and that is where data analytics comes into play. For utilities to make the most of investments in smart technology, advanced metering infrastructure, and other assets that generate real-time data, data analytics is vital.
All this makes a new report by Itron a must read. It's called, "More Intelligence and More Possibilities," on how real-time data and analytics are transforming utilities and cities. Itron's VP of Global Marketing and Public Affairs Marina Donovan takes a deep dive into what makes this important.
PUF's Joe Paparello: Why does Itron do this Resourcefulness Insight Report?
Marina Donovan: It's an opportunity to look at the industry in multiple countries, from multiple perspectives with the goal of giving our customers useful information that they can leverage.