Demonstrating Value
Greg Guthridge is the EY Global Industrials and Energy Customer Experience Transformation Leader. He works with energy providers as they navigate the changing industry, helping to build innovative strategies that seize the opportunities of transformation.
Nicholas Handcock is EY Customer Experience Transformation research and strategy lead. He oversees the global EY organization’s ongoing Navigating the Energy Transition consumer research program and works with energy providers globally to transform the customer and employee experiences.
Energy growth is back — and set to soar. Years of stagnant, even shrinking, electricity demand across much of North America have come to an end, catching many energy providers and the industry at large off guard. Despite broader economic and geopolitical uncertainty, demand is forecast to surge, with most of the growth coming from businesses.

To understand this energy growth and its impact on companies’ needs and expectations of their energy providers, EY teams surveyed more than two thousand four hundred energy leaders and decision makers at medium and large businesses globally, including over one thousand in the United States. What we found is that businesses no longer see energy as a bill to be paid, but increasingly critical to enabling growth and competitive advantage.
Energy is Top of Mind as Demand Grows
Businesses leaders are juggling an almost endless list of priorities in 2025. Economic uncertainty and political upheaval are growing, talent pressures remain, and tariffs are set to have wide-ranging implications on costs and supply chains.