CIS: The New Profit Machine

Deck: 

How IT can allow utilities to invest in customers — and even improve returns — without breaking the bank.

Fortnightly Magazine - May 2004
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A high quality customer information system (CIS) at a utility company can build revenue streams and promote customer loyalty. But while those are admirable goals, it is not that simple to wade through all the various CIS systems and figure out what a company needs in order to achieve those benefits.

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