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Off Peak
January 15, 2001
Warm Mouse, Cold Feet
Is your website what's keeping browsers from signing up online?
Despite the industry's increasing focus on e-commerce, it appears that the websites of many energy service providers (ESPs) remain no more than slick marketing pieces, with little true customer interaction taking place. The problem might be as simple as the website's lack of a clear security statement, but it reveals volumes about the way ESPs are approaching competition.
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