Deck:
Customer-side electricity demand reduction could stem rising power prices.
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Customer-side electricity demand reduction could stem rising power prices.
With electricity prices rising like floodwaters in California and other states, limited generation capacity has garnered the most attention as the culprit. Many see constructing new power plants as the sole solution for bringing prices down. However, convincing customers to reduce their electricity demand in exchange for cash could provide tremendous price relief in open power markets.
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