The California Public Utilities Commission (CPUC) has modified its policies on incentive mechanisms for utility demand-side management (DSM) efforts, while adopting new shareholder incentives for Pacific Gas & Electric Co., San Diego Gas & Electric Co., Southern California Edison Co., and Southern California Gas Co.
The Ontario Energy Board has approved a $6.28-million demand-side management (DSM) plan for Consumers' Gas Co. Ltd., a natural gas distributor. The plan, reviewed as part of a major rate proceeding, won the Board's first approval since it issued integrated resource planning guidelines for gas distributors in 1993. While noting that initial period rate impacts associated with the company's DSM program were not significant, the Board stressed that rate impact testing was an important component of the DSM screening process.
It was far from common just two years ago to identify an electric utility with a senior executive responsible for proactive marketing activities. Today, such people are relatively easy to find. Often they report directly to the CEO.
The waves of utility downsizings and corporate reorganizations have brought the realization that electricity will need to be sold, serviced, and strategically marketed to customers large and small.
One of the great attractions of demand-side management (DSM) lies in its ability to accommodate one-stop shopping. In contrast to the traditional supply-side approach, DSM allows energy utilities to minimize price hikes and maintain environmental quality even while meeting increasing needs.
Nevertheless, some of the initial excitement has waned. For example, The Wall Street Journal reviewed 11 programs in late 1993 and found that 8 realized less than half their projected savings.