Action by Choice

Time-varying rates is an effective way to satisfy customer demands.

In the 21st century economy pivoted on customer choice, opt-in is the path to tread in the provision of time varying rates to electricity customers.

Demand Growth and the New Normal

Five forces are putting the squeeze on electricity consumption.

It’s tempting to attribute the recent slowdown in electricity demand growth entirely to the Great Recession, but consumption growth rates have been declining for at least 50 years. The new normal rate of demand growth likely will be about half of its historic value, with demand rising by less than 1 percent per year. This market plateau calls for a new utility strategy.