Pricing

Yes, Affordability Crisis Can Be Defined

And Yes, It Can Be Solved

“If we define unaffordability as when households with limited means and assets encounter a confluence of bill spikes and other adversities that compel them to miss payments and forego necessities, then data from all directions are informing us that there is indeed a crisis.”

Energy and Utilities 2026: The Age of Affordability

Finding Balance

“The public needs confidence that spending is being made in the right place, and there is a grid governance role for the customer to be heard. History has shown that when the public understands and supports the utility, rate cases have a greater chance for approval.”

Buying Solar Energy by The Minute

Aligning Benefits with Costs

There is a better way to implement the Buy All-Sell All model. Instead of setting VoS rates based on speculative forecasts, why not just pay prices that reflect the actual, contemporaneous value of the solar energy? Why not, effectively, buy the solar energy by the minute?

Pricing Innovation

Changing the Game

Business models will be tailored to meet market purpose and require pricing approaches that match the nature of the offering to how customers perceive value.

Rate Design Reform

Listen to Bonbright, Kahn, and Behavioral Economists

The time for rate design reform is right. Utilities, regulators and others recognize that pricing is a vastly untapped source of demand-side resources with the ability to alter both consumption and peak demand.

A Modern Rate Architecture for California's Future

Enabling the IOUs to be Effective Change Agents

Pacific Gas and Electric, San Diego Gas & Electric and Southern California Edison have developed a new framework for customer rates that reflects the changing dynamics of the electric power industry and customer choice.